My Facebook author’s page has been getting regular visitors since I set it up but, last week, I decided to step up a gear and start joining groups which can help promote my work. I have three key books The Iron Masters, Welsh Legends and Myths and The Welsh Folly Book that have Welsh connections and a quick search using Facebook’s search tool revealed several possible groups which looked interesting and had Welsh content. I say several but there are actually seventeen so far and I’m still looking, broadening the search to include similar groups in other areas including ‘historical novels’ and a surprisingly big group ‘Ghosts, the paranormal, supernatural, myths and legends’ with 120,000 members – an ideal potential market for my book Welsh Legends and Myths. So far so good with my new strategy but a key element was missing.
I’ve been playing with various social media tools recently including Hootsuite, Buffer and Mass Planner. What I wanted was a tool to manage my automated posts to the various platforms including Pinterest. In the end I chose Mass Planner and here’s why. It’s an easy piece of software to use, that can run a number of campaigns to different destinations at the same time. The video tutorials are easy to follow and it offers functionality that the others, as far as I could see, do not. For example auto repining, auto retweeting which is controllable, auto following and unfollowing – that function alone saves me hours of prating about and there are many other useful tools. So many, in fact, that I’m still learning about them.
Last Saturday I loaded up 25 different posts and launched two campaigns each sending one post a day to the different groups I had selected in Facebook, Google+ and Twitter. I’ve also set up auto follow and repining on Pinterest. On Sunday, I checked on Amazon and had a very pleasant surprise, my daily eBook sales of the three titles had doubled. I’m still growing my LinkedIn contact list but, when I’m ready, it will have it’s own campaign to promote my business books Exit Strategy , How to Sell Ice to Eskimos and Birth of a Salesman again run through Mass Planner. At a stroke, I have the capacity to manage far more activity on social media and on more platforms because I can integrate them and save duplication. I feel like I have taken a big step forward.
Talking about likes, I have sometimes wondered if there was a group where authors can swap likes and, guess what, while searching for groups, quite by accident, I found one. It’s called ‘Authors – Like For A Like (Amazon & FB)‘ and has nearly 3000 members. I joined. To begin with, I found the group dynamic a bit confusing but it works and my Facebook likes are ticking upwards nicely. So commenting on what new social media tricks I’ve learned and put into practice this week I can only say, ‘I LIKE IT.’